This webinar is an engaging dialogue with an expert panel consisting of IMN staff, association event and exhibition organizers and marketing professionals on marketing strategies and considerations organizers are grappling with and reassessing amidst the COVID-19 world including:

  • Case studies and real world experiences from organizers that are actively marketing their live and virtual/hybrid events
  • What’s changed and what hasn’t in terms of developing a marketing strategy from an experience, content, value proposition, audience, budgetary and revenue model standpoint
  • How to create value for live/hybrid/virtual events amidst the pandemic in order to effectively market
  • What strategic questions/tactics can organizers ask in order to define the best path forward to effectively market live/hybrid/virtual events amidst the pandemic backdrop

Our team and network of experts are your one source for all of your marketing communications needs. Contact your IMN representative today or reach out to us here to learn more about our services and capabilities.